015. Lead Investor
Your lead investor needs to be the one having the most fun at the pool party.
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Your lead investor needs to be the one having the most fun at the pool party.
The last piece in your toolkit for driving action is deadlines. When you’ve got enough capital around the table, it’s time to pull it in. And nothing drives action like a deadline.
Pooled Interest or Soft Circled investors is how you use your system to move through investors systems.
You need to treat your fundraise like a sales process. The difference is that with fundraising, you need to close everyone all at once.
Do you have an investor update list? Are you using a CRM? You should be doing both.
Founders, put your email in your pitch deck. Please. That is all.
That’s a wrap for the first week of VC minute. I hope you enjoyed the kickoff.
Working within an investor’s system means getting through their process.
You can’t force conviction, but you can drive action.
Expect that over the next few months, you are going to get a lot of the SHITS from investors.
If you state that you have a million committed, there better be a million dollars worth of capital in that pool, ready to party.
The only way other investors will know that there are other people in the pool is if you tell them.
Your job as the Chief Pool Party Officer involves organization and communication.
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