270. A Smaller Deck With Less Information
Don’t answer every question in your deck. Give just enough information to pique curiosity.
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Don’t answer every question in your deck. Give just enough information to pique curiosity.
Let’s peer into the spooky world inside a VC’s brain when you’re pitching with a wall-of-text slide.
Understanding that you have a very limited amount of time and space to compete for a limited amount of investor attention.
The Team slide is your chance to answer the question, “why you?” A handful of logos is no more helpful than two paragraphs of text.
If your pitch deck should form an argument, the best way to formulate that argument is by writing it out in three sentences.
Structure your pitch deck in a way that it forms an argument and each slide supports that argument all the way through.
Market sizing should articulate how you see the market, showing that you understand your target market and can focus on it.
You don’t have critical distance from your business to be able to get out of the weeds. Get feedback on your deck from someone with that critical distance.
The author of Dropbox DocSend’s pitch deck analyses shares his insights into building a “snappy” pitch deck.
“There’s very few companies, or people, or teams that get to build the future.” -Sunny Han
Sunny looks at VC as a game, one that has rules. You can still choose to play with people good people, but know that they have objectives that may not be the same as yours.
After raising in the bubble of 2021, the next raise proved both challenging and humbling.
Sunny shares, “The Series A felt like poetry. It didn’t feel like finance. And I think there, underlying that, there’s some delusional problems with how I was managing the company at the time.”
VCs push founders for growth. Founders push their teams for growth. But is all growth the right growth?
Sunny shares his lesson on how he would choose investors.
Running a targeted fundraising process—knowing who he want to reach and who can introduce him—got the fundraise moving quickly.
Sunny leveraged his personal savings and help from family to fund the pivot.
Starting out as a consulting business was a great way to learn what customers wanted, but caused problems as the other founders didn’t want to give up the consulting work.
Meet Sunny Han, founder & CEO of Fulcrum. SpringTime invested in Fulcrum and has been with them through all the ups and downs.
Should you back off of the business to fundraise for 3 months, or can you accomplish more by spending 4 months heads-down growing the business?
Pick three weeks to block out just for initial investor meetings to create a tight feedback loop.
Should you back off of the business to fundraise for 3 months, or can you accomplish more by spending 4 months heads-down growing the business?
Before you send a single email, build a list of 200+ target VCs. Here are four sites you can use for free.
There are 14 weeks between now and Thanksgiving. If you don’t have a term sheet by then, you’re not going to get one until Q1 next year.
In fundraising, the end of June is a lot like the end of November. If you don’t have a term sheet on the table, you’re not going to get one in the next month.
The title of the book is not about romantic love, it’s about instilling a love for the work within your organization.
If you can become a great leader, people will dig deeper for what they’re building. An authoritarian approach will drive people away from your startup.
A culture of innovation that is tied into your vision and team goals will drive success throughout the organization.
You’re not going to hire the right people every time. Increase your chances by learning the “Who” methodology by Geoff Smart.
Live by your core values, without exception. Because any one exception will undermine those values for everyone.
It’s not just you; enabling autonomy is hard for all founders.
After you have articulated the vision, break it down into clear expectations for each individual. Done right, this will create autonomy.
The vision for your startup needs to come out of your head and be articulated to you company.
SpringTime partner, Jeff Gardner, released a new book, “Love Your People” that shares his insights through years of successful startup growth, turnarounds, and exits.
Why would Tom self-fund or limit fundraising if he could? It can distract from the business
Stacking SAFEs gets messy, vs. priced rounds that clean cap tables. And having more investors can benefit you because they can make introductions to other investors.
Two common mistakes: trying to tell everything in the first meeting, and not finding your painkiller solution.
If the CEO’s job is to fundraise, what do you do when the best fundraiser on your team isn’t the CEO? What iink did was change CEOs.
Despite not having a network of wealthy people that could invest in his startup, Tom built that network himself, leveraging service providers, LinkedIn, and highly customized emails.
After digging through the data, I lay out my expectations for the rest of the year.
Peter & Allyson share about some of the things founders should be aware of when raising money on SAFE notes.
Peter Walker dubbed 2023 “The Year of the Bridge Round.” In many cases, the founders did what they set out to do, it’s just that the bar for Series A moved.
Startups getting from Seed to Series A in two years has dropped by a third. It’s creating a “messy middle in the earliest parts of the market,” according to Peter Walker.
Fundraising is not an equal market and that feels shitty for most founders.
There are rays of hope for the market, but the most important thing is to stay focused on what you can control.
The Seed Crust is the perfect storm of multiple market factors converging at once.
If all Seed & Pre-Seed funds shift just 5% of their allocation from first checks to follow-on checks, there will be $3 billion fewer available for first checks.
The backlog in the private markets extends from IPOs to PE, all the way down to Series A. It’s one of the primary drivers of so many startups stuck at Seed.
The market conditions driving Seed have been building for the past few years. More Seed funds kept Seed isolated from the later stage problems… until now.
After you raise, recognize that you can’t possibly hire everyone all at once. Take your time to hire right. And most importantly, celebrate!
What to say when asked about your valuation expectations. And don’t forget to negotiate valuation!
One of Karyn’s clients put together a team from the Board to support the fundraise. It drove the process and drove results.
Avoiding some common financial pitfalls can help with both cash flow and fundraising.
It’s invaluable having a CFO that can provide meaning and actionable business insights.
There’s so much in fundraising that you cannot control. Focus on what you can control and it will help what you can’t control fall into place.
By making fundraising into a game, you can change your mindset around it.
Advice to founders to avoid time-wasting VCs: ask in the first call if a fund is actively investing.
A year after the boom-times, raising another funding round was a different story.
Unsure of whether or not he wanted to raise, Alex found himself with term sheets for both venture funding and an acquisition in mid 2021.
What works for one founder might not work for another. Build the pitch deck that works for you.
I didn’t have time to make a short deck, so I made a long one instead.
Consistently sending investor updates maintains awareness, opens opportunities for serendipitous introductions, and demonstrates transparency about the company’s progress and challenges.
Follow more of Allyson’s writing on the VC Minute Substack: https://vcminute.substack.com/
Focusing on a well-defined target customer profile is crucial for rapid growth and investor confidence.
Follow more of Allyson’s writing on VC Minute Substack: https://vcminute.substack.com/
The longer an investor has been around, the more likely they’ve seen someone attempting to solve the same problem you’re tackling. Convince them “why now” to get their attention.
Read more of Allyson’s work on our Substack: https://vcminute.substack.com/
Ever wonder why so few funds lead? There are real risks for a small fund.
I made a critical mistake by underestimating the importance of momentum.
Coming back around to the first lesson, the relationship between the founder and lead VC is the most important part of the whole process.
Clearly define the depth of legal scrutiny required on each issue to streamline the process.
This past December, SpringTime Ventures led a complicated priced equity round. It was the first round that I ever led and I learned a ton of lessons. The first two are that the relationship between the lead VC and the founder is the single most important thing. Second, have great lawyers who know the unknowns.
“Knowing that it is supposed to be hard is oddly freeing because it kind of alleviates that feeling of, oh, so and so makes it look so easy.”
The best fundraisers run a process. It’s no surprise that Liz has a rigorous for building and executing her fundraise.
Your pitch deck should be able to tell the story without voiceover. VCs are going to send it around externally and internally at a fund. Everyone needs to understand it without you presenting it.
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