VC’s are pattern matching all the time and recency bias can really put its thumb on the scales when it comes to decision making. Do you best to understand the patterns, especially the recent ones.

When founders ask me whether they should be targeting pre-seed or seed, I have three clarifying questions.

It all comes down to people.

If you don’t have a network of investors, start building that network now, before you need to fundraise.

So much of fundraising can be made easier by some advance work. One of the critical pieces are the follow up materials.

Your fundraising story will evolve as you continue to pitch. Keep checking in to ensure your story is still aligned with your mission and values.

“Fundraising Friends” is a great way to get unfiltered advice throughout your fundraise process. Hear how Neha did it.

Use Time Blocking to create space between pitching investors and working with your team or customers.

Pre-Seed fundraising allows a founder to live inside the vision of their business.

People often think of angel investors as only friends and family. But they could also be anyone you’ve had a business relationship with in the past.