Messaging market fit is making sure that the right people are hearing your message, but that it also fits with their beliefs and what they want to hear.

CDFIs are an excellent place to get support, connections, and possibly funding.

Plan B is another way to make Plan A work.

Don’t waste time trying to convince non-believers, find your true believers.

Investors have to believe in you. Don’t fake it, don’t hide it. Be you.

You cannot possibly over-rotate when trying to compensate for something that you’re not.

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You know your business so well, that you personally don’t need visuals to explain it. But your audience doesn’t share your knowledge.

A venture fund’s most trusted source for referrals is its portfolio. Stand out from the crowd by getting an introduction through a fellow founder.

Don’t get sucked into these toxic myths of entrepreneurship.