One of the most powerful things that you can do in your email deck is to break the reader’s frame of reference. My favorite example of this is from the Allhers deck.

Pitching is storytelling, and decks are a tool to tell the story. The email deck gets to meeting, the pitch deck gets the investment.

My number one rule for pitching and pitch decks is: Don’t make me think. Don’t make me work. Here are six examples.

The point of your pitch deck isn’t to get an investment. The point is to get a meeting.

It’s just like when you’re job hunting. The point of a resume isn’t to get the job. The point of the resume is to get the interview. The pitch deck is serving the same purpose.

Bonus content: If you’re reaching out to a small fund, don’t email, every single person in the fund.

Time is our most precious asset; I’m grateful that you’d spend of some of yours with me. Thank you.

You never know unless you ask. How are you going to get the investment if you don’t ask for it?

As you meet with potential investors, your goal with the first meeting isn’t to close the deal. It’s for both you and the investor to get data points on each other.

The wrong way to ask for referrals from your network is to say, “please introduce me to investors.”

A fundraise process starts with knowing who to target. Here’s my list of VC lists—all free.

There are three types of mythical creatures: big foot, aliens, and a funding round not described as oversubscribed. It’s funny because it’s true. But it’s true because it works.