VC Minute – quick advice to help startup founders fundraise better.
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This is Rich Maloy with SpringTime Ventures, bringing you the VC Minute, quick advice to help startup founders fundraise better.
This week, we’re talking about pitch decks.
The point of your pitch deck isn’t to get an investment. The point is to get a meeting.
It’s just like when you’re job hunting. The point of a resume isn’t to get the job. The point of the resume is to get the interview. The pitch deck is serving the same purpose.
Build your deck in a way that is compelling. That is clear and concise. That tells a great story. And that investors can’t help but ask for more information.
Should it have 40 slides? Hell no. Should it have a dozen slides that build and build and build your story until you reach the final point where somebody just can’t help but reach out to you? Yes.
Build your email deck with this in mind. What you’re trying to do is get the meeting. You’re not trying to close an investment with this deck. You actually should have a separate deck for that.
I’m going to be giving some pitch deck advice throughout this week. I have very strong feelings about pitch decks and everybody does. I want you to know that this is all coming from a place of love. When I do pitch deck reviews, it is with the most critical eye that I can muster because I really deeply care about the founders that I do reviews for.
If, what you hear from me this week sounds critical, know that it is. And that it’s coming from a place of love, because I want to see you get the meeting and then close the investment.
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