This is completely counterintuitive but the amount you’re telling investors that you want to raise is too high.

When you set out to raise a round of capital, you’ll get asked about your runway. This is important because fundraising is a waste of your time. 😁

Founders part of your job in a pitch is to convince potential investors that you will get to the next level on the treadmill. And to do that, you need to three things: Here, There and Capital.

Raising venture capital is a treadmill. One that only gets faster and only gets steeper.

Your lead investor needs to be the one having the most fun at the pool party.

The last piece in your toolkit for driving action is deadlines. When you’ve got enough capital around the table, it’s time to pull it in. And nothing drives action like a deadline.

Pooled Interest or Soft Circled investors is how you use your system to move through investors systems.

You need to treat your fundraise like a sales process. The difference is that with fundraising, you need to close everyone all at once.

Do you have an investor update list? Are you using a CRM? You should be doing both.

Founders, put your email in your pitch deck. Please. That is all.