A year after the boom-times, raising another funding round was a different story.

Unsure of whether or not he wanted to raise, Alex found himself with term sheets for both venture funding and an acquisition in mid 2021.

I didn’t have time to make a short deck, so I made a long one instead.

I didn’t have time to make a short deck, so I made a long one instead.

Consistently sending investor updates maintains awareness, opens opportunities for serendipitous introductions, and demonstrates transparency about the company’s progress and challenges.

Follow more of Allyson’s writing on the VC Minute Substack: https://vcminute.substack.com/

Focusing on a well-defined target customer profile is crucial for rapid growth and investor confidence.

Follow more of Allyson’s writing on VC Minute Substack: https://vcminute.substack.com/

The longer an investor has been around, the more likely they’ve seen someone attempting to solve the same problem you’re tackling. Convince them “why now” to get their attention.

Read more of Allyson’s work on our Substack: https://vcminute.substack.com/

Ever wonder why so few funds lead? There are real risks for a small fund.

I made a critical mistake by underestimating the importance of momentum.

Coming back around to the first lesson, the relationship between the founder and lead VC is the most important part of the whole process.