Let’s reframe this: investors don’t pass on YOU; they pass on opportunity right now for a specific set of reasons. Some of which you know, some of which you don’t know.

Fresh off a Series A fundraise, Rachel McCrickard offers her fundraising guidance—and it’s excellent.

Money is a tool, and you should use it as an accelerant for an opportunity that you’ve identified.

A mistake in fundraising is being ambiguous when it shouldn’t be ambiguous; it should be truly a process.

This simple format for updating investors is all you need. The 3 P’s: Plans, Progress, Problems.

Josh shares the quintessential example of “ask for money, get advice; ask for advice, get money.

Josh Sanchez, CEO of FloatMe, has raised over $50M in equity, venture debt, and credit. His message to first-time founders: accountability.

Why is the differentiation between pre-revenue and any revenue at all so important? The answer is from a classic startup post.

Ask a VC, “do you invest pre-revenue?” and 90% of them are going to say some version of, “it depends.” Think of revenue as just one throttle. What are the other throttles you have down?

Messaging market fit is making sure that the right people are hearing your message, but that it also fits with their beliefs and what they want to hear.