The VC Minute - Tag: Fundraising Psychology

Master the mindset and emotional side of fundraising with confidence-building strategies for founders.

207. Why now?

The longer an investor has been around, the more likely they’ve seen someone attempting to solve the same problem you’re tackling. Convince them “why now” to get their attention.

Read more of Allyson’s work on our Substack: https://vcminute.substack.com/

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141. Pattern Matching & Recency Bias

VC’s are pattern matching all the time and recency bias can really put its thumb on the scales when it comes to decision making. Do you best to understand the patterns, especially the recent ones.

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111. Messaging Market Fit

Messaging market fit is making sure that the right people are hearing your message, but that it also fits with their beliefs and what they want to hear.

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