029. Break the Frame of Reference
One of the most powerful things that you can do in your email deck is to break the reader’s frame of reference. My favorite example of this is from the Allhers deck.
July 14, 2022
The VC Minute - Tag: Fundraising Psychology
Master the mindset and emotional side of fundraising with confidence-building strategies for founders.
027. Don’t Make Me Think, Don’t Make Me Work
My number one rule for pitching and pitch decks is: Don’t make me think. Don’t make me work. Here are six examples.
July 12, 2022
023. Updating Investors
As you meet with potential investors, your goal with the first meeting isn’t to close the deal. It’s for both you and the investor to get data points on each other.
July 7, 2022
020. Oversubscribed
There are three types of mythical creatures: big foot, aliens, and a funding round not described as oversubscribed. It’s funny because it’s true. But it’s true because it works.
July 1, 2022
019. Target Raise
This is completely counterintuitive but the amount you’re telling investors that you want to raise is too high.
June 30, 2022
015. Lead Investor
Your lead investor needs to be the one having the most fun at the pool party.
June 24, 2022
013. Sales Process
Pooled Interest or Soft Circled investors is how you use your system to move through investors systems.
June 22, 2022
June 15, 2022
June 13, 2022
003. Communicating To Your Pool Party
The only way other investors will know that there are other people in the pool is if you tell them.
June 13, 2022
June 13, 2022
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