046.  Sell The Vision

VC Minute
My friend Eric Marcoullier, multiple-exit founder, coaches startup CEOs now, has a great post that I riff on today: A CEO Has Three Responsibilities. I'd argue the CEO has only one.

VC Minute – quick advice to help startup founders fundraise better.

Click below to listen. 1m 38s duration.

Subscribe on your podcast platform of choice

Listen on Apple Podcasts
Listen on Spotify
Listen on Google Podcasts
Listen on Amazon Music
Listen on Pocket Casts
Listen on Stitcher

Welcome to the final week of season one of VC minute. I’ll be wrapping up a few final thoughts and then take a break until October. 

Kicking off today, I have advice from my friend, Eric Marcoullier. Eric is a multiple time founder with incredible exits and investments under his belt. He now coaches CEOs full-time and blogs at obviousstartupadvice.com. Definitely go check it out and subscribe to this blog. 

My favorite post of his, of all time, is this. A CEO Has Three Responsibilities. One, communicate the vision. Two, hire great people. Three, never run out of money. 

I’d argue the two and three are actually derivatives of number one, and that a founder truly only has one job: sell the vision. 

Need to hire great people? Sell the vision. 

Don’t have enough capital to pay those people what they can earn elsewhere? Sell the vision. 

Never run out of money? Well, you get money from two places, customers and funders. 

Want to win and retain customers even as your product is not completely solving their pain? Sell the vision. 

Want to convince big corpo to take a chance on a small startup? Sell the vision. 

Want to raise capital? Sell the vision. 

Want to throw the hottest pool party in town? You guessed it, sell the vision. 

Remember the, “you had one job” memes?. Well, VC Minute is bringing it back like it’s 2013. Startup CEO, you had one job: Sell. The. Vision.

Visit the VC Minute homepage for more episodes and mores ways to subscribe.

Picture of VCMinute

About Us

We are in the business of helping young companies grow through seed investment and access to our network of leaders and industry experts.  People first. 

Recent Posts

Sign up for our Newsletter