A free eBook about the psychology of fundraising.
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The bi-weekly VC Minute newsletter highlights three posts related to fundraising and the startup market, with our quick take on each.
You’ve got your deck. You’ve got your pitch. You’ve read every post about warm intros, lead investors and deal terms.
You think you’re fundraising.
You’re wrong. You’re actually throwing a pool party. And nobody wants to be the first one in the water.
No single investor takes down your whole round. So you’re running around trying to get six, eight, twelve of them to jump in—while every one of them stands at the edge, watching to see who goes first.
That’s what this book is about. What’s actually happening inside the investor’s head while you’re pitching.
They’re not calmly evaluating your business. They’re worried about looking stupid in front of their partners. They’re waiting to see what other investors do before deciding what they think. They’re pattern-matching your company against a decade of deals that had nothing to do with yours.
That is the psychology of fundraising. Once you can see it, you can play it.
The Pool Party is four seasons and 270+ episodes of the VC Minute, plus eight years of telling founders no for a living, in 12 short chapters.
Inside:
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Why investors say no—and which no’s you can actually fix
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How FOMO really works, and how to build it without lying
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A gameplan to run your raise as a sprint instead of a slow bleed
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Why taking care of yourself is part of the job while you’re raising
It’s free. It’s always going to be free. I wrote it because I want founders to succeed.
→ Subscribe below and it’s yours.